ABOUT REACHUP MEDIA

We start with people. Everything follows.

We’re an influencer marketing agency built around a straightforward idea: a creator’s audience should make sense for your brand. Based in Mohali, we manage campaigns across India.

Editorial image of a creative team collaboratingOUR PHILOSOPHY · PEOPLE BEFORE NUMBERSEditorial imagery

A collaboration should
have a reason to exist.

Before we look for creators, we look closely at your product and the people it is meant for. Who are they? Where do they live? What do they care about? What do you want a campaign to help achieve?

Those answers shape our creator selection. We examine audience demographics, geography and interests alongside average views, engagement quality, follower authenticity and creator credibility.

Then we develop campaign-specific creative ideas, collaborate with creators and measure what we can against the objectives we agreed at the start.

The goal is a considered connection between your brand, a credible creator and a relevant audience.

WHAT GUIDES US
01 / RELEVANCE

Fit before fame.

We evaluate whether a creator reaches your potential customers, alongside the scale of their following.

02 / CREATIVE CONTEXT

A reason to connect.

Creative work should make sense for the product, feel natural to the creator and give the audience something worthwhile.

03 / CLARITY

Evidence before claims.

We distinguish creative ideas from completed campaigns, and verified observations from projections.

THE PEOPLE BEHIND REACHUP

Meet the team.

Based in Mohali.
Working with brands across India.

WHY REACHUP MEDIA

A big following.
Or the right
following?

Followers are a starting point. Relevance is what makes a creator worth considering for your brand.

We look for the overlap between the people who follow a creator and the people who could become your customers.

Get to know our philosophy
The audience-fit lensILLUSTRATIVE EXAMPLE
A
CREATOR A

A broader audience

120K followers
Target audience fit 14%

A small overlap with your skincare customers.

CLOSER CUSTOMER FIT
B
CREATOR B

A relevant audience

38K followers
Target audience fit 78%

A stronger overlap with your skincare customers.

All figures and creators are hypothetical, for illustration only. Audience fit is not a prediction of reach, sales or campaign results.

THE NEXT CONNECTION STARTS HERE

Let’s find your people.

Tell us about your brand. We’ll start with the audience.

Discuss Your Campaign