In early 2025, we saw India's biggest brands missing millions of Indians. Scrolling through our feeds, we saw ad after ad from massive brands—they were flashy, expensive, and perfectly polished. But there was one problem: they felt completely disconnected from the people we knew.
We realized that while brands were spending millions to reach "India," they were missing the Indians living in Tier 2 and Tier 3 cities. They were missing the nuances of local humor, the warmth of regional dialects, and the trust that only a "local hero" can build.
That was our "Aha!" moment. We didn't want to build just another agency that sends out mass emails to influencers. We wanted to build a bridge. We wanted to create a space where a creator in Punjab or a tech reviewer in Bangalore could help a national brand feel like a local neighbor.
Suraj, Dhruv, and Rishi teamed up with a single goal: to stop the "scroll-past" and start the "conversation."



