In early 2025, we were sitting in a small room in Punjab, scrolling through our phones. We saw ad after ad from massive brands—they were flashy, expensive, and perfectly polished. But there was one problem: they felt completely disconnected from the people we knew.
We realized that while brands were spending millions to reach "India," they were missing the Indians living in Tier 2 and Tier 3 cities. They were missing the nuances of local humor, the warmth of regional dialects, and the trust that only a "local hero" can build.
That was our "Aha!" moment. We didn't want to build just another agency that sends out mass emails to influencers. We wanted to build a bridge. We wanted to create a space where a creator in a small village in Punjab or a tech reviewer in Bangalore could help a national brand feel like a local neighbor.
Suraj, Dhruv, and Rishi teamed up with a single goal: to stop the "scroll-past" and start the "conversation."



